
Heart rate rising
Wave noticed the early signs.
2 of 2 handled
Today

I'm here. Let's ride this one out.
Feel the urge coming.
Wave notices the early signs in your body and nudges you, so you have time to choose what happens next.
An urge builds like a wave, and like a wave it passes.
In the moment it can feel like it will only grow. Give it a few minutes and it crests on its own. Wave helps you see it coming, so those minutes are yours.
Inside the app
Your day, one wave at a time.
One calm home screen shows your day, your body and your patterns, and which moments might ask for a little more care.

Name what you feel

Log a wave in seconds

What sets them off

When cravings hit

Your body today

A wave, while it happens

Your day on one dial

How Wave works
Small steps that add up to a pattern you can see.
Note a craving in a few taps: when it came, how strong it was and what was going on. Your Apple Watch adds heart rate, HRV, sleep and activity in the background.

Over a couple of weeks your logs and body signals turn into a picture of when urges tend to show up for you and what tends to come before them.

When the signs start to line up, Wave sends a quiet nudge to your phone or your wrist while you still have room to choose.

Pick a short exercise that fits how you feel right now. Small counts: a few minutes is often enough for the urge to crest and settle.

Try it now
Thirty seconds, just for you.
Tap the bubble and breathe along with it. In for four, out for six.
On your wrist
A gentle nudge on your wrist.
When the early signs show up, your watch taps you quietly and your otter appears. You can start breathing right there, following the taps in and out, while your phone stays in your bag.

Breathe with the taps
In as the taps rise, out as they fade.

Why an otter?
Otters hold hands while they sleep so they stay together. When an urge builds, your otter shows up and keeps you company through the hard minutes, until the water is calm again.
Science and privacy
Built on real practice and published methods.
Shaped by coaching practice
Wave is built with Mihaela Culin, a personal development coach who has spent more than two years working with women who eat emotionally. Her sessions shape how Wave talks to you, from the wording of a nudge to what happens after one.
Built on published methods
Urge surfing and paced breathing are established techniques from psychology. Wave brings them to your wrist at the moment they help most.
Your body signals stay yours
Your heart data is processed on your iPhone and Apple Watch and stays private to you.
Wave is a support tool that works alongside therapy or coaching. It is not a medical device and it can’t diagnose anything.
A note from the Wave team

Dragos Balmau
Software engineer

Mihaela Culin
Personal development coach

Robert Nicolescu
Software engineer
Together we run Bb4k Solutions SRL, the company that makes Wave.
Most tools for emotional eating show up afterwards. They ask what happened, at the moment you least want to answer. We wanted something that shows up earlier, while there is still room to choose.
What we see every day
Mihaela has spent more than two years coaching women through emotional eating. Some patterns come up almost every week:
- The hardest hour is often the evening, after a long day of holding everything together.
- Food starts as a reward and slowly becomes a way to feel nothing for a while.
- An urge often follows a conversation where something important went unsaid.
- One slip turns into “today is already ruined”, and the rest of the evening follows it.
- The body usually knows first. A tight chest or a restless hour shows up well before the thought of food.
Those early signals are what Wave is built around. A watch can read some of them and a short check-in fills in the rest. When they start to line up, Wave nudges you kindly and stays with you while the wave rises.
We are building it slowly, together with the women Mihaela works with. If this sounds like something you need, join the waitlist and we’ll write to you first.
Wave Team
Questions
iPhone and Apple Watch at launch.
Be ready for the next wave.
Join the waitlist and we’ll write to you when Wave is ready. We only write when there’s news.

