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An iPhone showing the Wave home screen with the day drawn on a dial, next to an Apple Watch showing a gentle nudge.

Heart rate rising

Wave noticed the early signs.

2 of 2 handled

Today

I'm here. Let's ride this one out.

Feel the urge coming.

Wave notices the early signs in your body and nudges you, so you have time to choose what happens next.

We only email you about Wave. Privacy policy

An urge builds like a wave, and like a wave it passes.

In the moment it can feel like it will only grow. Give it a few minutes and it crests on its own. Wave helps you see it coming, so those minutes are yours.

Inside the app

Your day, one wave at a time.

One calm home screen shows your day, your body and your patterns, and which moments might ask for a little more care.

  • Name what you feel

  • Log a wave in seconds

  • What sets them off

  • When cravings hit

  • Your body today

  • A wave, while it happens

  • Your day on one dial

The Wave home screen showing when cravings hit this week and what sets them off.

How Wave works

Small steps that add up to a pattern you can see.

  1. Note a craving in a few taps: when it came, how strong it was and what was going on. Your Apple Watch adds heart rate, HRV, sleep and activity in the background.

    The Wave sheet for logging a wave, with the strength set to 7, Strong.
  2. Over a couple of weeks your logs and body signals turn into a picture of when urges tend to show up for you and what tends to come before them.

    The Wave home screen showing when cravings hit this week and what sets them off.
  3. When the signs start to line up, Wave sends a quiet nudge to your phone or your wrist while you still have room to choose.

    The Wave home screen with a live wave, six minutes in, and a button to ride it out.
  4. Pick a short exercise that fits how you feel right now. Small counts: a few minutes is often enough for the urge to crest and settle.

    The Wave exercise sheet asking what you are feeling.

Try it now

Thirty seconds, just for you.

Tap the bubble and breathe along with it. In for four, out for six.

On your wrist

A gentle nudge on your wrist.

When the early signs show up, your watch taps you quietly and your otter appears. You can start breathing right there, following the taps in and out, while your phone stays in your bag.

A wrist wearing an Apple Watch in blue evening light, the watch showing a Wave nudge.

Breathe with the taps

In as the taps rise, out as they fade.

The Wave otter, standing and smiling.

Why an otter?

Otters hold hands while they sleep so they stay together. When an urge builds, your otter shows up and keeps you company through the hard minutes, until the water is calm again.

Science and privacy

Built on real practice and published methods.

Wave is a support tool that works alongside therapy or coaching. It is not a medical device and it can’t diagnose anything.

A note from the Wave team

  • Dragos Balmau

    Dragos Balmau

    Software engineer

  • Mihaela Culin

    Mihaela Culin

    Personal development coach

  • Robert Nicolescu

    Robert Nicolescu

    Software engineer

Together we run Bb4k Solutions SRL, the company that makes Wave.

Most tools for emotional eating show up afterwards. They ask what happened, at the moment you least want to answer. We wanted something that shows up earlier, while there is still room to choose.

What we see every day

Mihaela has spent more than two years coaching women through emotional eating. Some patterns come up almost every week:

  • The hardest hour is often the evening, after a long day of holding everything together.
  • Food starts as a reward and slowly becomes a way to feel nothing for a while.
  • An urge often follows a conversation where something important went unsaid.
  • One slip turns into “today is already ruined”, and the rest of the evening follows it.
  • The body usually knows first. A tight chest or a restless hour shows up well before the thought of food.

Those early signals are what Wave is built around. A watch can read some of them and a short check-in fills in the rest. When they start to line up, Wave nudges you kindly and stays with you while the wave rises.

We are building it slowly, together with the women Mihaela works with. If this sounds like something you need, join the waitlist and we’ll write to you first.

Wave Team

Questions

Be ready for the next wave.

Join the waitlist and we’ll write to you when Wave is ready. We only write when there’s news.

We only email you about Wave. Privacy policy

The Wave home screen on an iPhone.